I find myself not only struggling with whether or not I should use the domain jacewill.com or madebyjace.com but also whether or not I should post my long form essays here on my personal blog or on my agencies blog.
I want to be known as one of the greatest internet marketers of all time, but I also want to grow a strong brand around my agency.
Sure, I can still blog as myself on my agency’s blog, but what if I decide to sell my agency in the future to start other companies?
Sure, I could just import all the posts to my personal blog if that’s the case, but it wouldn’t be the same.
These are the thoughts that keep me up at night sometimes.
I know these are minor, but legacy matters to me.
I could just take the Seth Godin approach to blogging.
I might just attempt that.